Step 2: Do You have a Goal for your Pitch?

In Step 1 we looked at your elevator pitch as it stands right now. We also considered whether it met the Core Ingredient Criteria for an Elevator Speech and if not, what was lacking.

For an effective and good elevator pitch/speech you need to have an objective, a goal to be precise. Listen to the short lecture and then proceed to do Exercise 3: What is your goal?

In other words,

What do we want to accomplish?

For example

  • Sell someone on something in a brief amount of time
  • Let others know what we do
  • Get another meeting with the person
  • Impress them with what we do/how smart we are

Your turn, jot down what you want to accomplish more than anything else with your Elevator Speech in the below handout.

Additional Resource: In the lecture, I spoke about Habit 2 in Stephen R Covey's book. The 7 Habits of Highly Effective People. It's a book that I highly recommend reading. You can learn more by clicking here or on the image below.

In full transparency, these are affiliate links and should you purchase the book from these links, I'll get a small reward.